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Professional Opportunities
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Marketing Manager (Washington, DC) - Georgetown University Law Center
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The Georgetown University Law Center Academic Conferences and Continuing Legal Education Department seeks a Marketing Manager. This position creates and executes all marketing plans for the department's CLE programs and for applicable academic conferences. The position manages all aspects of promotion, production of direct mail pieces and research and analysis of marketing campaigns. These responsibilities include working with graphic designers on the design of promotional pieces, copy and using appropriate layout, color & print. The Marketing Manager is responsible for the Exhibitor and Sponsor program for CLE programs. The position plays a significant role in meeting the department’s annual revenue goals. This position is responsible for managing and updating the department's marketing database, social media plan, and branding efforts. The position is also responsible for other projects in order to advance the department's annual goals and priorities.
Marketing and CRM experience preferred. Degree in marketing or related field desired, at least 4 years of professional experience. Experience working in a legal organization preferred. Excellent written and oral communication skills required. Department offers flexible work hours and operates in a team environment. Salary is commensurate with experience.
Applicants should send a cover letter and resume to Jill Castleman at jcc47@law.georgetown.edu.
(Posted 4/19/2013)
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Marketing Manager (Eagan, MN) – West LegalEdcenter
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Marketing Manager - MAR00003434
Description
The Marketing Manager will provide leadership and expertise in the effective use of marketing strategies and the execution of marketing plans for Professional Development. This person will be responsible for developing revenue opportunities and managing the implementation of marketing programs that drive new sales revenue for West LegalEdcenter, Federal Publications Seminars and Beyond the Bar.
Division/Group/Role
Professional Development is the leading provider of continuing legal education (CLE) services from Thomson Reuters. We develop and execute thousands of online and live conferences and seminars for the legal community. Our world class legal content and end-to-end execution capabilities consistently provide the best value and level of service to attendees, speakers and sponsors.
Key Responsibilities
- Create and manage our product marketing efforts to drive acquisition, growth, and retention.
- Analyze product financials and make campaign, promotion and merchandising recommendations
- Manage the implementation of marketing campaigns to ensure they are on budget, on time and that they meet branding and quality standards
- Partner and work collaboratively with finance, database marketing, market research, field sales and other marketing segments to drive customer acquisition
- Drive efforts around lead demand generation, new prospect acquisition, e-commerce, and direct-to-customer initiatives for Professional Development customers
- Ensure that our communications clearly demonstrate our value propositions and key segment messaging
- Develop and maintain pricing strategies
- Analyze, assess and interpret market information, including customer and competitive data and cascade to the greater organization
- Develop procedures to measure and track success of product marketing campaigns
- Effectively mentor and coach team of approximately 5 individuals
- Articulates status, direction, and conclusions to team and management
- Confident in making decisions and consistent ability to seek out appropriate input and buy-in
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Qualifications
Education and Experience:
- Four-year college degree in business or marketing related field, MBA preferred;
- 8-10 years business experience in strategic marketing or business development with progressive responsibilities and revenue accountability;
- Direct experience in the legal field or information industry a plus;
- Experience developing and executing strategic marketing programs;
- Demonstrated expertise in advertising, promotions, marketing concepts;
- Demonstrated success in planning, conducting, and implementing marketing programs and promotions;
Knowledge and Skills:
- Excellent project management skills, preferably in planning and conducting marketing programs and promotions;
- Strong financial and business acumen skills;
- Knowledge of sales channels;
- Demonstrated strong oral and written communication skills and excellent presentation skills; demonstrated comfort in relationships with management personnel at all levels; strong team orientation;
- Demonstrated organizational strengths including: flexibility, ability to meet deadlines, ability to work effectively under pressure, ability to make decisions independently, ability to manage and motivate others, and high level of initiative.
- Strong program execution capabilities within a highly matrixed organization
- Highly developed leadership, analytical, and strategic thinking skills
- Able to influence cross-organizational teams
- Experience with business to business marketing within professional organizations
- Ability to effectively lead and manage people
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2013 fiscal year (October 1, 2012-September 30, 2013).
Job: Marketing & Communications
Primary Location: US-MN-Eagan
Organization: L LLF Professional Development
Schedule: Full-time
Job Type: Standard
(Posted 4/11/2013)
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CLE Assistant (Cleveland, OH) - Jones Day
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