| About ACLEA | i |
| Table of Contents | iii |
| Introduction: The Best of ACLEA 2001 | 1 |
Clearwater Beach Course Materials Selected as The Best of ACLEA
(listed alphabetically by track)
|
| 1. Executive Leadership Track | 7 |
"Effective Decision Making" by Alan Treleaven. | |
| 2. In-House Track | 21 |
"Setting Up A Program From Beginning to End--And Some Irreverent Observations About Our Business" by W. Lee Hickok III. | |
| 3. Marketing Track | 57 |
"Stretching Your Dollar Without Straining Your Relationship With The U.S. Postal Service" by Bryce H. Amburgey. | |
| 4. Programs Track | 73 |
"27 Good Ideas For Improving Your Courses And Making More Money" by Jeffrey H.A. Johnson. | |
| 5. Publications Track | 81 |
| "Acquiring And Publishing New Titles: by J. Terry Burnett and Christine C. Chapman. | |
| 6. Technology Track | 93 |
"Information Technology In CLE" by Leigh C. Webber.
| |
The Best of ACLEA 2001
Chicago Course Materials Selected as The Best of ACLEA
(listed alphabetically by track)
|
| 7. Executive Leadership Track | 123 |
"Making Meetings Work" by Margaret S. Spencer. | |
| 8. In-House Track | 153 |
"Low Maintenance Tricks For Beyond The Talking Head"
by Paul M. Lisnek. | |
| 9. Marketing Track | 163 |
"Releasing The Relationship Marketing Genie: Jack Sold Me These Shoes . . .I bought These Shoes From Jack" by Henry L. Lake. | |
| 10. Programs Track | 185 |
"Creating Program Evaluation Strategies To Improve Your Market Share" by Louis-Charles Sirois and Mark Sideman. | |
| 11. Publications Track | 205 |
"Publications That Project Image: Designing Books To Sell Themselves" by Michael Ambrose, Edwin Jackson, and Lisa Sindlinger. | |
| 12. Technology Track | 235 |
"Creating Programs On The Internet: What Vendors Don't Want You To Know" by
John L. Day, II. | |
| APPENDICES | |
- ACLEA Speaker Guidelines
- ACLEA Curriculum Guide
| |
