New Product Development
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The “New Product Development” module focuses on gathering customer needs; identifying, prototyping, testing, and retesting new product ideas; identifying and describing the target market; researching competition; preparing a business case and return on investment (ROI) analysis; and getting approval for the new product.
At the end of this module, the CLE professional will be able to:
- Gather customer needs information through interviews, surveys, Advisory Committee input, other sources to begin process of identifying new product ideas
- Be able to use customer needs information to brainstorm new product ideas, perform quick prototyping of new ideas, gather feedback, write concept paragraph, and refine and test prototypes. (Design Thinking developed by IDEO is a good process to use for developing new ideas.)
- Identify and describe the target market for each product idea
- Research competition for each product idea
- Determine feasibility of each product idea that has tested well with customers by preparing a business case and return on investment document
- Obtain approval to proceed with development of the new product idea
The following learning activities and resources support this module:
- Chard, Lynn and Brown, Karen (2015). Discovery and Design Thinking. Paper presented at ACLEA’s 2015 Annual Meeting in Chicago, IL.
- Robertson, Katrin (2016). How to Conduct Effective Discovery Interviews During the Design Thinking Process. Paper presented at ACLEA’s 2016 Annual Meeting in Seattle, WA.
- Hagan, Margaret (2015). Designing a Better Online Experience. Paper presented at ACLEA’s 2015 Annual Meeting in Chicago, IL.
- Russell, Linda and Morrison, Diane, et. al (2016). ACLEA Guide to Best Practices in Legal Publishing. Paper presented at ACLEA’s 2016 Annual Meeting in Seattle, WA.
- Brown, Tim. Change by Design.
- Donovan, Frances and Chait, Martin (2011). Forecasting Your Fortune. Paper presented at ACLEA’s 2011 Mid-Year Meeting San Francisco, CA.
- Woll, T. and Raccah, D. Publishing for Profit (Chicago Review Press, 2014).
- ACLEA Pub Bellman Creating Practice Manuals 2012 New Orleans, Creating Practice Manuals PDF (888 KB), 2012 Mid-Year (New Orleans)
- ACLEA Pub McDonald Dealing with Late Papers and Moving Course Materials to Digital 2013 Baltimore, Trends in Course Materials PDF (459.84 KB), 2013 Annual (Baltimore)
- ACLEA Pub Morrison Hoefling Jensen Expand Your Market 2016 Seattle, Monday-C3-Publishing-Expand-Your-Market PDF (1.75 MB), 2016 Annual (Seattle)
- ACLEA Pub Neary Legal Publishers and Law Librarians 2014 Boston, Legal Publishers and Law Librarians - NEARY DOCX (14.78 KB), 2014 Annual (Boston)
- ACLEA Pub Selby Content Strategy 2014 Boston, Making the Most of Your Content PDF (338.76 KB), 2014 Annual (Boston)
- ACLEA Pub Selby Rockley Content Delivery 2015 Chicago, Sun_Workshop A_Rockley_Selby_Create And Deliver Relevent CLE Content, 2015 Annual (Chicago)
- ACLEA Pub Toby Boyd Herman Finding and Repurposing Online Content 2011 San Francisco, Finding and Repurposing Online Content PDF (265.57 KB), 2011 Mid-Year (San Francisco)
- ACLEA Pub Woods Repurposing Content 2014 Austin, Repurposing Content, Woods PDF (49.31 KB), 2014 Mid-Year (Austin)
- ACLEA Pub Wubker McFadden Repurpose Content 2017 Montreal, Monday-C2_Repurpose_Your_Content PDF (208.94 KB), 2017 Annual (Montreal)
- Watch Stanford Design School’s Virtual Crash Course on Design Thinking.
- Attend conferences on design thinking, creating new product ideas, prototyping new ideas, and creating a business case for a new product.
- Work with experienced CLE editors and other professionals to learn how to gather new product ideas, test them and create a business case to get them approved.
- Set up conference calls or send listserv questions to find out how other CLE organizations identify new product ideas and produce them.
- Progress by implementing the discovery stage of Design Thinking by interviewing your customers to find out their pain points. Use this information to brainstorm new product ideas.