Many of us in the CLE world are accustomed to seeking out sponsors and exhibitors for our programs and events. Securing sponsors/exhibitors can be demanding and many of you have probably been asked by a potential sponsor/exhibitor what benefit will they get from being at your event. Potential benefits are numerous and include both tangible and intangible factors.
One of the most important intangible factors is getting to meet potential customers face-to-face. By being able to tailor messaging, in-person meetings give sponsors/exhibitors the opportunity to address attendee-specific issues and help attendees better understand the product/service being provided.
Brand Awareness & Visibility
Brand awareness and visibility also increase with sponsorship/exhibiting. Most events, at the very least, offer prominent displays of logos and names on all event materials and on social media platforms promoting the event. Many times, there are branded promotional opportunities too — bags, notepads, and WiFi are just a few. Social media promotion allows exhibitors/sponsors to connect not only with the event host, but also directly with potential customers.
Sponsoring or exhibiting at an event can give the sponsor/exhibitor an edge over their competition, especially if the competitor isn’t at the event. Sponsors/exhibitors have direct access to customers their competition may not.
Lead Generation & ROI
Quantitative benefits include efficient lead generation and return on investment. Your event offers an opportunity for sponsors/exhibitors to meet lots of well-matched customers face-to-face over a short timeframe and leave with a list of leads. Your event can be the start of quality relationships between your attendees and sponsors/exhibitors.
Next time you’re engaging with sponsors/exhibitors for your event, remind them of these great benefits.
I hope to see you all in Chicago! And if you’re interested in sponsoring/exhibiting at ACLEA Chicago, check out the details and sign up today, space is limited! We have tons of great opportunities to meet customers face-to-face during networking breaks and you can raise your brand visibility with different sponsor levels. You’re sure to create lots of great leads and foster quality connections.