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Marketing Trends That You Need to Know

Posted By Annette C. Buras, Marketing SIG Louisiana State Bar Association, Monday, October 1, 2018

Nidhi Dave recently wrote an article for Single Grain in which she details the current status of digital marketing trends. Ms. Dave noted that the digital marketing landscape is witnessing a dramatic shift. Digital marketing trends are changing and in order for businesses to succeed, staying on top of the trends is key. What used to work may not work now.

Below are key digital marketing trends that Ms. Dave suggests can’t be ignored.

1) Artificial Intelligence

Artificial intelligence plays a crucial role in the marketing process today. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

Artificial intelligence also offers information and tips to users by getting into conversations. According to Gartner, by 2020, 85% of customer interactions will be managed without the need for a human.

Businesses adopting AI in 2018 will be able to save costs and accelerate growth, getting an edge over their competitors.

Learn More: How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere

2) Programmatic Advertising

Programmatic advertising is essentially using AI to automate the buying of ads and being able to target audiences more specifically, which increases the chances of success of the marketing campaign and reduces the customer acquisition costs.

As per eMarketer, 84% of the digital display ads in the US will be programmatic by 2019.

3) Chatbots

Chatbots are an important digital marketing trend in 2018. This AI-based technology uses an instant messaging format to chat in real-time, day or night, with your customers or site visitors, and many businesses are already using this feature.

They have the ability to meet the growing demands of customers of this highly connected digital era by enabling smooth and instant communication with customers and prospects. By 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

Many customers prefer interacting with chatbots as they are responsive and give answers promptly and accurately and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks that let organizations focus on more important work.

Chatbots can answer questions, provide complete information about your products and services, and ask for an email address to send details without any human involvement. They can also retain information so that a customers doesn’t have to start over with every new interaction.

Uber uses chatbot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger. Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment.

Learn More: How E-commerce Companies Can Drive Sales with Facebook Messenger Chatbots

4) Personalization

Personalization or personalized content has become a major aspect of marketing and will be vital as 2018 progresses to ensure customer delight. It delivers a unique experience to customers based on their choices and preferences and is considered a better option than “one-size-fits-all” marketing.

With the availability of data like purchase history, consumer behavior and links clicked, businesses can customize their content and boost their ROI. Keep in mind that 74% of marketers believe that targeted personalization enhances customer engagement.

In fact, as Kevin George, Head of Marketing at EmailMonks, says, “The future of e-mail is real-time, behavior-based personalization. A study by Marketo shows that personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”

Businesses these days are leveraging the power of personalization by customizing emails based on behavior, interests, and demographics. According to Statista, the open rate for e-mails with a personalized message was 18.8% as compared to 13.1% without any personalization.

One of the examples of personalization is of Coca-Cola, which came out with “Share a Coke” campaign in the U.S. in 2014 with an aim to reach millennials.

“Share A Coke” created a personalized brand experience for customers with individual names of the most popular first names printed on Coke bottles. The campaign resulted in a 2% increase in soft drink sales — after a decade of steady decline — spiking Coke consumption from 1.7 to 1.9 billion servings per day.

Learn More: How AI Helps Add Personalization to Your Email Campaigns

5) Video

  • Check out these stats on video marketing from Forbes:
  • According to YouTube, mobile video consumption grows by 100% every year.
  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • These numbers show the importance of incorporating video into your digital marketing strategy in 2018.

And don’t just think YouTube. To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook.

Providing informative content through visually-rich video allows you to convey your message effectively to a large number of people. As per Forrester, one minute of video is equal to 1.8 million words.

Live video is gaining popularity, with a large number of businesses using it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc. Live videos are a great way for companies to unveil the faces behind their brand, which viewers embrace and love to see, as this instills trust in your audience and humanizes your brand.

According to Livestream, 80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video over social posts.

With social media platforms like Facebook and Instagram launching their own live streaming video features, it has become simpler for businesses to include live videos in their digital marketing strategy.

Learn More: The Ultimate Guide to Video Marketing

6) Influencer Marketing

As Raghav Haran puts it, “Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market…. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.”

Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.

These people interact and engage with their large network of followers and consumers on social media, talking about a particular brand that they love and use to an audience with whom trust has already been established. Because this is not an ad or coming from the company, influencers are able to build up a brand’s positive image in the minds of people, thereby helping attract more customers.

Because two out of three people say that “they trust consumer opinions posted online,” influencer marketing delivers 11X ROI over all other forms of digital media!

An example of influencer marketing the Swedish watch company Daniel Wellington, which joined up with influencers on Instagram to promote its watches with a caption that included a discount code for 15% off.

Learn More: How to Grow Your Business with Influencer Marketing

7) Social Messaging Apps

Think social messaging apps are just for sending emojis to your friends?

Consider these numbers:

  • 1.3 billion monthly users are active on Facebook Messenger
  • 2 billion messages are sent between people and businesses on Facebook Messenger every month
  • WhatsApp has 1.3 billion monthly active users
  • 55 billion messages are sent via WhatsApp every day
  • YouTube has 1.5 billion monthly users

These statistics show the growing popularity of social messaging apps, giving the opportunity for businesses to direct their efforts towards these apps for expanding their market. Since people are spending more of their time in various messaging apps, it makes sense to market your company’s services where your potential customers are hanging out.

Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the users’ experience. With social apps becoming more popular, 46% of people now prefer to communicate with a business via messaging apps rather than email, and 49.4% prefer messaging over phone calls with a business.

8) Visual Search

Visual search is a new type of search engine and can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results.

Not surprisingly, Pinterest has jumped on the visual search bandwagon – they’ve raised $150 million in venture funding at a $12.3 billion valuation to focus their efforts on visual search. They came out with Lens, a new visual search tool that allows users to snap a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items.

And Pinterest is not the only one with visual search.

Google Lens is a visual search engine by Google, which recognizes objects, landmarks and other things visually through a camera app (currently only available on Pixel phones).

Microsoft also has its own version, called Bing Visual Search that allow users to easily search for a particular element within an image. After doing an image search, you then click on one of the results and a “search” icon appears, letting you select a particular area of interest in the picture. This visual search tool will not only find matching images, but also display product pages for that item.

And CamFind is a visual search mobile app, which enables users to search for anything from their mobile phones simply by snapping a picture and this app will tell you what it is. Instead of typing queries into a search engine, you can directly search through images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and CamFind will show you movie information, trailers, showtimes, and local theaters.

Marketers can get the edge on competitors by jumping on the visual search trend in 2018 to draw customers and serve them the perfect product.

9) Micro-Moments

Consumers in the U.S. spend an average of 4.7 hours each day on their smartphones, checking social media at least 17 times a day. This is changing the way brands must work to capture buyers’ attention.

Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds (otherwise, they lose their attention and are onto the next article!).

Micro-Moments also provides the right information to the customers when they need it. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase, or where to go.

It will be vital for businesses to anticipate and address micro-moments in 2018 and offer targeted advertising to the buyers based on user-generated activities.

10) Voice Search

In today’s digital era, it is possible to answer almost all questions through search engines. While people can get comprehensive information easily, they don’t always have the patience to read through several paragraphs to fetch information. Voice search plays an important role in providing all the relevant information through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced, too.

Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers. Domino’s Pizza uses voice search technology as a way to increase its sales, thus allowing customers to order pizzas through Alexa.

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2018.

  • 50% of all searches will be voice searches by the year 2020
  • 20% of mobile queries on Google are voice searches
  • 25% of all Bing searches are voice searches
  • 10% of Baidu’s search queries are made using voice

11) Social Media Stories

With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social roll-outs to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy to the people, not force the people to engage with your business on your terms.

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and now YouTube has unveiled their own story format, “Reels.”  In November 2017, Instagram Stories hit 300 million daily active users.

Since stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out). With short attention spans, users like to view content and visuals whose time expires, so brands are putting their efforts in the Stories feature and generate more exciting but transient content.

You can feature your employees in the Stories, show the story behind the making of a product, ask for reviews about your products and services, and give a glimpse of behind-the-scenes photos and videos of your company. Use this list of creative Instagram Stories marketing campaigns as inspiration for your own.

Learn More: Instagram Stories: How Brands Can Benefit from this New Feature

Conclusion

According to Ms. Dave, “This year looks promising for digital marketers. It provides tremendous new opportunities for brands to engage and interact with its target market in a whole new way. Customer experience has become the most important factor for digital transformation, and 2018 will be more about personalized engagement.”

Tags:  AI  apps  chatbots  influencer marketing  marketing  marketing trends  micro-moments  personalization  programmatic advertising  social messaging  video  voice search 

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Providing Effective Feedback

Posted By Jill Castleman, Georgetown Law CLE (Executive Leadership SIG co-chair), Friday, September 7, 2018
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This month’s blog post focuses on the topic of providing effective feedback. It’s not uncommon for managers to struggle when providing constructive feedback to employees. Providing feedback is important as it gives employees an opportunity to improve and grow professionally. It’s also a two-way street as employees should be given the opportunity to provide feedback to their managers. When preparing feedback, it’s important to remember that providing both the positive and the constructive is important. The employee or the manager will quickly tune out if the feedback is only constructive in nature.   

Included below are some quick tips for providing effective feedback and some helpful examples to help you master the skill. 

How to Give Effective Feedback

  • State the constructive purpose of your feedback
  • Describe specifically what you have observed
  • Describe your reactions and your observations of the effects on others
  • Give the other person an opportunity to respond
  • Offer very clear and specific suggestions – avoid ambiguity
  • Express your support, summarize clearly and follow up
  • Make your feedback specific to related behavior
  • Give timely feedback

TYPE OF FEEDBACK

SPECIFIC

VAGUE/POOR

Make it about a specific behavior

I am concerned about your punctuality. You have been 20 minutes late for the last three mornings.

You do not seem to care about your job.

Consider your timing (before in the form of advice)

I would like to review the content of your presentation with you before your speech next week so we can make sure all items are covered.

You have done such a poor job in the past, I need to preview your presentation you plan on giving next week.

Consider your timing (positive after an event)

You did an outstanding job in organizing your presentation for the meeting. The speech was well-researched and logical.

No feedback given.

Focus on behavior the employee can do something about

We would appreciate you keeping the team informed about the status of the project. How about scheduling a weekly status meeting?

Why are you so shy that you don’t like to talk to other people?

Solicit feedback rather than impose it

Linda, I heard you say you would like to learn how to handle your most difficult customer more effectively. Would you like me to share some techniques I have seen work?”

Vague/poor: – “Linda, I saw how you handled Mrs. Dawson during this crisis. It really stinks.

Do you have other tips for providing effective feedback to employees?  If so, please share!

Tags:  leadership  management  providing feedback 

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Uniform CLE

Posted By Ruta Stropus, Tuesday, August 14, 2018
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Recently, Jayne Reardon of the Illinois Supreme Court Commission on Professionalism, posed an interesting question – Does a Uniform Bar Exam Call for a Uniform Regulatory System? The post outlined how the Uniform Bar Exam (UBE) has been adopted in several jurisdictions and asked whether national standards for attorney regulation are on the way. Indulge me as I pose a corollary to that question – are national CLE standards on the horizon?

Could you imagine the glorious world of uniform CLE standards? Whether you are in-house, a national provider of CLE or a bar association, such thoughts are the things that daydreams were made of.  No more multiple applications for credit, no labyrinth of rules and regulations to navigate, no more convoluted calculus in trying to determine carry-over credit. Oh, to sleep perchance to dream! 

Prior to joining a national law firm, I was with a state government agency, and, therefore, only had to gain expertise in one state’s CLE rules. In fact, I was lucky enough to “grow up” with the Illinois CLE rules – they came into existence as I was easing into my career in government. And, it was no small tasks to start the process of understanding how CLE works in one state – the policy, the administration, its evolution. I must admit, I didn’t quite understand the hardship of juggling multiple states’ various CLE rules until I transitioned into a private firm with a nationwide presence. Wowza. 

On any given day, I spend numerous hours studying the intricacies of the CLE rules of various jurisdictions, determining whether credit is appropriate, and if so, what kind of credit, how much credit and the parameters of such credit (does it depend on format, on who is attending?).  The lawyers I serve as customers often don’t understand why or how one program is accredited in state a, but not in state, and might be in state c, but we have to wait for an answer. And don’t even get me started on reciprocity! I believe that these complex and sometimes contradictory regulatory schemes result in less innovation (I for one, am always advocating that we should design activities, not information, but in doing so I often risk being outside any given states’ CLE requirements, so why bother?) and more frustration for attorneys who engage in a multi-jurisdictional practice. 

I don’t know if we will get there in my lifetime, but I will continue to dream about a uniform CLE scheme...

Ruta Stropus
National Training Manager
Katten Muchin Rosenman LLP

Tags:  CLE  credits  regulatory system 

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Artificial Intelligence and the Practice of Law—Andrew Arruda in Portland!

Posted By Administration, Tuesday, June 19, 2018
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Robot artificial intelligence

If you follow legal tech or legal information communities at all, you can’t help but be aware of the robust discussion happening around the use of artificial intelligence in law.

What is it? What will it do? Who are the major players? What is big data? Why is the algorithm important? How realistic are the claims that it will transform legal practice? Will it solve the access to justice problem? And the burning question on everyone’s mind: Will lawyers be replaced by robots!?

If you’ve wondered about any of these questions, and how they relate to our work as CLE providers and publishers, you’ll definitely want to join us at our upcoming Portland meeting to hear from Andrew Arruda, the CEO and co-founder of Ross Intelligence. ROSS is an advanced legal research tool that harnesses the power of artificial intelligence to make the research process more efficient.

Andrew is a leader in the legal tech industry; he speaks internationally on the subjects of AI, legal technology, and entrepreneurship and has been featured in The New York Times, Bloomberg, Forbes, and the Financial Times, among others. A member of the Forbes 30 under 30 class of 2017, as well as a TED speaker, he  aims to forever change the way legal services are delivered.

Curious? Want a taster? Check out Andrew Arruda’s most recent TED talk!

See you in Portland!

Tags:  ACLEA Annual Meeting  AI  artificial intelligence  law  Portland 

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An Introduction to ACLEA’s Member Central

Posted By ACLEA Staff, Wednesday, January 17, 2018

An Introduction to ACLEA’s Member Central

Find it fast. Thanks to members’ feedback, information is now easier to find on ACLEA’s website. ACLEA’s Member Central is a single web page with quick links to the most-requested features and services available to ACLEA members.

Blue tiles at the top of Member Central provide direct access to your member profile and to linked sections of information about ACLEA meetings, networking opportunities, member resources, and the latest CLE news.

Save time — bookmark Member Central in your browser and check out this video for a quick overview.

Tags:  ACLEA  Member Central  Website 

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Somethin’ is Brewin’

Posted By Jeanne B. Heaton, ACLEA President, Tuesday, December 19, 2017
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“Winds in the east, a mist coming in, like somethin’ is brewin’ and ‘bout to begin….”
~ Bert in Mary Poppins


Description: Related image
Source: Google search

As a little girl, I played one of my favorite records, the soundtrack from Disney’s Mary Poppins movie, until it was scratched beyond repair and, to my dismay, thrown in the garbage.  My own children played their favorite cassette tapes until the tapes were worn out, tangled, or broken.  Now, my four-year-old granddaughter has the world of music at her fingertips and at her whim, she commands “Alexa” to play “Belle” from Beauty and the Beast or “How Far I’ll Go” from Moana.  Times have certainly changed!

And with the changing times, ACLEA is changing too.  We surveyed, you spoke, and we have responded.  In this age of technological advances, shrinking budgets, and burdened staffs, we have realized that ACLEA needs to take advantage of new options for our conferences.  From our surveys, we learned that you are a flexible and adaptable group of professionals, open to innovation and change, in part out of necessity, as the legal profession we serve experiences a tidal wave of change.  We learned that although you would love to, you can’t all come to two conferences a year, you can’t be out of your offices multiple days at a time for ACLEA, and you want to take full advantage of technology to access ACLEA resources.  

So, we have good news for you!  While the Annual Meeting conference will remain the same for those of you who want the traditional ACLEA conference experience, we will be continuing to innovate with our Midyear Meetings. Changes in timing are beginning with our San Antonio conference in February 2018. (I hope you are all registered). But as good meeting planners who start early, work is beginning for our Phoenix Midyear 2019 conference, which will be more compact than usual and require less time away from our offices.  However, the conference will still be jam-packed with professional development and networking opportunities, starting with Boot Camp on Friday, January 25, 2019 and swinging into full gear on Saturday and Sunday, January 26-27, 2019. (Our new venue has very limited space available on weekdays.)

We are super excited to be presenting the educational sessions at the high-tech, state of the art, recently opened Beus Center for Law and Society which houses the Sandra Day O’Connor College of Law (professional home of ACLEA member Christopher Marohn).  The facility is decked out with the latest in technology and will provide us new opportunities and options, such as webcasting sessions, conference call capabilities for SIG meetings, and more, all at a fraction of the AV costs of traditional hotel venues.  But don’t worry, the hotel room block is just across the street at the lovely Sheraton Grand Phoenix Hotel, in the heart of downtown, providing you the comfort to which you are accustomed!  The schedule will be packed full of those traditional must-have opportunities for networking through dine-arounds, a conference reception, SIG and Committee meetings, and breaks.  And of course our exhibitors and sponsors will be showcased so you can find out about all the latest developments in the CLE industry!

The planning committee, chaired by ACLEA’s “let’s try it” member Sarah Fluke from the State Bar of Arizona, has begun their work and we are excited that, in addition to our traditional sessions, they will be planning a full track of innovative, in-depth programs to take your learning to a new level. You will be receiving a call for proposals soon that will provide an opportunity for you (or your favorite presenters) to propose innovative topics, presenters, formats, and more. 

Somethin’ is brewin’” and we are spreading the news early so you can save the date, get your creative juices flowing, and join us as ACLEA changes with the times to better serve you and our CLE profession.

I’ll see you in San Antonio!

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Important Info for SIG/Committee Chairs

Posted By Alexandra Wong, Law Society of Ontario, Tuesday, November 14, 2017

Whether you are a current SIG/Committee Chair or are interested in becoming one, be sure to check out our recently posted information video and sheet for SIG and Committee Chairs http://www.aclea.org/page/sig_committee_main

 

Tags:  ACLEA  Chairs  Committees  Leadership  SIGs 

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ACLEA Montreal – A Look in the Rear View Mirror

Posted By Jeanne Heaton, President, ACLEA, Tuesday, August 8, 2017

We had a great conference in Montreal (special shout out to our planning committee-chaired by Laura Selby!!).

Before you get too engrossed in your exciting home office work, what did you get from the conference that changed you – either personally or professionally?

On the ACLEA evaluation form (which I hope you all have completed, https://www.surveymonkey.com/r/96DQBWD ) it asks you to identify your top 2 – 3 take-aways. Conventional wisdom says that if you come away with two to three new ideas and implement them, it was a successful conference for you.

I usually try to write down these take-aways as I fly home from a conference. So, for the first of what I plan on being a monthly blog post as your new ACLEA president, I will share my top take-aways with you.

1. Take More Risks – Chris Bentley shared that the greatest risk we face isn’t trying and failing, but not trying at all. That inspires me both personally and professionally. As CLE providers serving a rapidly-changing legal profession we need to take risks in how we provide CLE and we need to take risks to educate our lawyers about embracing the changes in the profession. They don’t always like that message, but we have a responsibility to share it. Chris said we live in the age of the consumer, not the provider, and lawyers (and CLE providers) need to recognize that mind-set change.

2. Kahoot! – MCLE Committee co-chairs Erica Larios and Andrew Ottiger had a fun segment as part of their meeting – an audience poll using the free Kahoot! platform that was fun and easy to use. Check it out. I’m going to try it for some of our CLE programs.

3. SELF Journal – In his Paperless Reduction session, Paul Unger gave a thumbs up to the SELF Journal – an old fashioned paper option to help get organized and time block important tasks. I’m planning to check it out.

4. Build Your Personal Brand - Jen Dalton’s session challenged us to reflect on who we are and what “brand” we want to be identified with. She gave concrete advice on taking steps to achieve that branding through social media and other means. Her materials provide some thought-provoking, self-examination exercises, so take a look. She advised me, as a Baby Boomer, to choose one social media platform and work to master it before adding others. So watch out – LinkedIn here I come!

I’d love to hear your top take-aways!

Tags:  53rd Annual Meeting  ACLEA  ACLEA President  ACLEAMTL  CLE 

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Introduction of Boot Camp Scholarship Scheme

Posted By Alexandra Wong, Law Society of Ontario, Wednesday, July 12, 2017

Longstanding member Peter Berge stepped down from ACLEA’s Executive Committee just a few months before he was to become ACLEA’s President. In recognition of his involvement in ACLEA’s Boot Camp, where he has taught both technology and marketing to new members and his countless contributions to ACLEA over the years, not only as a member of the EC, but as co-chair of the Technology SIG, speaker/presenter on many occasions, and above all as a strong advocate of the goals and values of the organization, the EC is pleased to announce the annual “Peter Berge Boot Camp Scholarship”.   

 

This scholarship acknowledges Peter's exceptional and ongoing dedication to ACLEA and recognizes his significant role in our signature member orientation program, the ACLEA Boot Camp.  

 

The scholarship is intended to reflect many of the values that Peter holds dear to his heart – continuous learning, mentoring and giving back to the organization.   

 

We thank Peter for his commitment and generosity to ACLEA.  

 

The scholarship will be in place for the 2018 Mid-Year Meeting.  

 

For further information, contact Laurie Krueger, Executive Director at aclea@aclea.org

  

Tags:  ACLEA  ACLEAMTL  Boot Camp  Executive Committee  Technology 

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ICYMI – Executive Committee Announces Changes to Our Website

Posted By Alexandra Wong, Law Society of Ontario, Thursday, July 6, 2017

One major initiative of the 2016/17 Business Plan has been a review of how members access ACLEA's website. This review was undertaken by a subcommittee of the Executive Committee, the Website Audit Committee (Directors Lucas Boling and Linda Russell together with Anna Wrisky, Ewald) and we are now delighted to reveal the fruits of their collective labors, the new Member Central page.

Many of you have provided feedback via member website focus groups and through surveys, which has ensured the changes are reflective of how members use the website and associated resources.
 
Together with the introduction of Member Central, changes have also been made to the top navigation in order to improve the functionality of the website. This is designed to assist you with finding the information you use most often.

The Executive Committee is keen to hear your feedback or suggestions, so please email Lucas Boling at lboling@mobar.org or Linda Russell at LindaR@cle.bc.ca

The website will continue to be updated based on feedback received from members by our wonderful Website Audit Committee. If you haven’t already done so, please take the time to provide feedback about the website in our Member Survey, which is open through July 7.

Tags:  ACLEA  Executive Committee  Member Survey  News  Website 

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