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Benefits of Being an ACLEA Sponsor/Exhibitor

Posted By Amy Ihrke, Co-Chair, Exhibitor/Sponsor Committee, Wednesday, May 22, 2019

ACLEA's 55th Annual Meeting in Chicago

Many of us in the CLE world are accustomed to seeking out sponsors and exhibitors for our programs and events. Securing sponsors/exhibitors can be demanding and many of you have probably been asked by a potential sponsor/exhibitor what benefit will they get from being at your event. Potential benefits are numerous and include both tangible and intangible factors. 

Face-to-Face Meetings

One of the most important intangible factors is getting to meet potential customers face-to-face. By being able to tailor messaging, in-person meetings give sponsors/exhibitors the opportunity to address attendee-specific issues and help attendees better understand the product/service being provided.

Brand Awareness & Visibility

Brand awareness and visibility also increase with sponsorship/exhibiting. Most events, at the very least, offer prominent displays of logos and names on all event materials and on social media platforms promoting the event. Many times, there are branded promotional opportunities too — bags, notepads, and WiFi are just a few. Social media promotion allows exhibitors/sponsors to connect not only with the event host, but also directly with potential customers. 

Competition

Sponsoring or exhibiting at an event can give the sponsor/exhibitor an edge over their competition, especially if the competitor isn’t at the event.  Sponsors/exhibitors have direct access to customers their competition may not.          

Lead Generation & ROI

Quantitative benefits include efficient lead generation and return on investment. Your event offers an opportunity for sponsors/exhibitors to meet lots of well-matched customers face-to-face over a short timeframe and leave with a list of leads. Your event can be the start of quality relationships between your attendees and sponsors/exhibitors.      

Next time you’re engaging with sponsors/exhibitors for your event, remind them of these great benefits.

I hope to see you all in Chicago!  And if you’re interested in sponsoring/exhibiting at ACLEA Chicago, check out the details and sign up today, space is limited! We have tons of great opportunities to meet customers face-to-face during networking breaks and you can raise your brand visibility with different sponsor levels. You’re sure to create lots of great leads and foster quality connections.

Tags:  ACLEA Annual Meeting 

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Artificial Intelligence and the Practice of Law—Andrew Arruda in Portland!

Posted By Administration, Tuesday, June 19, 2018
Untitled Document
Robot artificial intelligence

If you follow legal tech or legal information communities at all, you can’t help but be aware of the robust discussion happening around the use of artificial intelligence in law.

What is it? What will it do? Who are the major players? What is big data? Why is the algorithm important? How realistic are the claims that it will transform legal practice? Will it solve the access to justice problem? And the burning question on everyone’s mind: Will lawyers be replaced by robots!?

If you’ve wondered about any of these questions, and how they relate to our work as CLE providers and publishers, you’ll definitely want to join us at our upcoming Portland meeting to hear from Andrew Arruda, the CEO and co-founder of Ross Intelligence. ROSS is an advanced legal research tool that harnesses the power of artificial intelligence to make the research process more efficient.

Andrew is a leader in the legal tech industry; he speaks internationally on the subjects of AI, legal technology, and entrepreneurship and has been featured in The New York Times, Bloomberg, Forbes, and the Financial Times, among others. A member of the Forbes 30 under 30 class of 2017, as well as a TED speaker, he  aims to forever change the way legal services are delivered.

Curious? Want a taster? Check out Andrew Arruda’s most recent TED talk!

See you in Portland!

Tags:  ACLEA Annual Meeting  AI  artificial intelligence  law  Portland 

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